Privacy policy

Last Revised: October 8, 2026

This Privacy Policy is provided by Wade Living LLC, the legal entity operating Wade Living.

At Wade Living, we respect your privacy and believe you should understand how your personal information is collected, used, and shared when you visit our website, create an account, make a purchase, or contact us.

This Privacy Policy describes our information practices and the privacy rights and choices that may be available to you.

1. Personal Information We Collect

Depending on how you interact with Wade Living, we may collect the following categories of personal information:

Contact information: Name, email address, telephone number, billing address, and shipping address.
Order and transaction information: Products purchased, order history, transaction details, shipping information, returns, and refunds.
Payment information: Payment method details and transaction information processed through Shopify and authorized payment providers. Wade Living does not directly store complete payment card numbers.
Account information: Customer account identifiers, account preferences, and related information managed through Shopify's customer account services.
Shopping activity: Products viewed, searches, cart activity, purchases, and interactions with our website.
Communications: Messages, inquiries, feedback, and other information you provide when contacting Customer Service.
Device and usage information: IP address, browser type, device information, approximate location derived from technical data, website interactions, and similar information collected through cookies or related technologies.
Other information: Information you voluntarily provide through forms, surveys, or other interactions with our website.

Information that has been properly anonymized or de-identified and cannot reasonably be linked to an individual is not treated as personal information where applicable law permits.

2. How We Collect Personal Information

We collect personal information through several sources:

Directly from you: When you place an order, create or access an account, contact Customer Service, subscribe to marketing communications, or otherwise provide information.

Automatically: Through cookies, website technologies, analytics tools, and similar systems that collect information about website usage and interactions.

From service providers: Including Shopify, payment processors, shipping carriers, fulfillment partners, and other providers supporting our operations.

From third parties: Including advertising, analytics, or integrated services, where applicable and permitted by law.

3. How We Use Personal Information

We use personal information for legitimate business purposes, including:

Processing payments, fulfilling orders, arranging shipping, and managing returns or refunds.
Creating and maintaining customer accounts.
Responding to inquiries and providing customer support.
Sending transactional communications, such as order confirmations, shipping notifications, and account-related updates.
Improving website functionality, merchandise presentation, and the shopping experience.
Understanding website activity and measuring business performance.
Delivering and measuring advertising or marketing communications where permitted by law.
Detecting fraud, protecting accounts, and maintaining website security.
Complying with legal, tax, accounting, and regulatory obligations.
Establishing, exercising, or defending legal claims when necessary.

We process personal information for the purposes described in this policy and for other purposes disclosed when information is collected, where permitted by applicable law.

4. How We Share Personal Information

Wade Living may share personal information with third parties when reasonably necessary to operate our business, provide services, or comply with legal requirements.

These parties may include:

Shopify: Our e-commerce platform and provider of customer account, checkout, and related services.
Payment processors: Providers that securely process payments and transactions.
Shipping and delivery providers: Carriers and logistics partners responsible for delivering merchandise.
Technology and service providers: Companies supporting website hosting, customer support, analytics, security, and other business functions.
Advertising and marketing partners: Where applicable, to deliver, measure, or improve advertising and marketing activities, subject to relevant privacy requirements and choices.
Legal and regulatory authorities: When disclosure is required by law or reasonably necessary to protect rights, property, or safety.
Business transaction participants: In connection with a potential or completed sale, merger, restructuring, or transfer of business assets, subject to applicable law.

We do not sell personal information for money as a standalone business activity.

However, certain advertising or analytics activities may be classified as a sale, sharing, or targeted advertising under applicable privacy laws, even when no money is exchanged for personal information.

Where applicable, we provide legally required privacy choices and honor valid requests to opt out.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support essential functionality, understand website activity, improve the shopping experience, and support advertising or analytics where applicable.

These technologies may include:

Essential cookies: Support checkout, account access, security, and core website functionality.
Analytics cookies: Help us understand website traffic, visitor interactions, and website performance.
Personalization cookies: Support shopping preferences and relevant website experiences.
Advertising cookies: May support advertising measurement, audience insights, and relevant advertising where enabled.

Some cookies are necessary for the website to function. Other technologies may be subject to consent or opt-out requirements depending on your location and applicable law.

Where required, we provide mechanisms to manage applicable privacy choices.

You may also manage certain cookies through your browser settings. Disabling cookies may affect some website features.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control, through our supported privacy systems.

For additional information about available choices, please visit our Data Sharing Opt-Out page or the privacy controls made available through our website.

6. Marketing Communications

Wade Living may use personal information to send email marketing communications, product updates, or promotional information where permitted by law.

You may unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting us.

Transactional communications, including order confirmations, shipping updates, and important account or service notifications, may continue when necessary to fulfill purchases or provide requested services.

We do not currently operate a promotional or automated SMS marketing program.

7. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to applicable exceptions.
Request a portable copy of certain personal information.
Opt out of certain sales, sharing, or targeted advertising activities.
Withdraw consent where processing is based on consent.
Object to or request restrictions on certain processing activities.
Appeal certain privacy request decisions where required by law.

To submit a privacy request, contact support@wadeliving.com.

We may request information reasonably necessary to verify your identity or authority before processing certain requests.

We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

8. International Visitors and Data Transfers

Wade Living is based in the United States and makes merchandise available for purchase from select international destinations.

Personal information may be processed or stored in the United States or other countries where Shopify and our authorized service providers operate.

Privacy laws and data protection standards may differ between jurisdictions.

Where international data transfer requirements apply, we and our service providers will use appropriate legal mechanisms or safeguards as required by applicable law.

For individuals covered by European Economic Area or United Kingdom data protection laws, applicable legal bases for processing may include:

Performance of a contract, such as processing and delivering an order.
Compliance with legal obligations.
Legitimate interests, where permitted and not overridden by applicable individual rights.
Consent, where required.

Nothing in this policy limits privacy rights that cannot legally be waived.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, disclosure, alteration, or loss.

Our website uses Shopify and other service providers that maintain their own security practices and controls.

Although we take reasonable precautions, no electronic system or transmission method can be guaranteed completely secure.

If you believe your personal information or customer account has been compromised, please contact us.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy.

Retention periods may depend on the type of information and the reasons for which it was collected.

These purposes may include:

Processing and documenting purchases.
Maintaining customer account records.
Providing customer support.
Managing returns, refunds, and disputes.
Meeting tax, accounting, and legal obligations.
Preventing fraud and protecting business operations.

When personal information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable law and our service providers' retention practices.

11. Children's Privacy

Our website and merchandise are intended for a general adult shopping audience and are not directed toward children.

We do not knowingly collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information improperly, please contact us so we can review the situation and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social platforms, or other independent services.

These third parties may maintain their own privacy policies and data practices.

Wade Living does not control the privacy practices of independent third-party websites.

We encourage you to review their policies before providing personal information.

13. Our Relationship With Shopify

Wade Living operates its online store using Shopify.

Shopify provides technology supporting our website, checkout, customer accounts, order processing, and other e-commerce functions.

Shopify may collect and process personal information in connection with these services and may also process certain information for its own purposes as described in its privacy notices.

For more information about Shopify's privacy practices and available privacy choices, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, service providers, or applicable legal requirements.

When changes are made, we will publish the revised policy on this page and update the Last Revised date.

Where required by law, we will provide additional notice or obtain consent for material changes.